Guides
Straight answers for fitness influencers and coaches: what to sell, how to price it, and how to get paid.
Followers aren't income until there's something to buy. Here's what to sell first at your size, what it can earn, and how to launch it in two weeks.
10 October 2026 · 9 min read
Brand deals get the attention, but the creators who earn steadily sell something of their own. Here are the seven income streams, and where to start.
10 October 2026 · 9 min read
A challenge has a deadline, a group and a finish line — which is why more people buy it and more people finish it. Here's how to plan, price, sell and run one.
10 October 2026 · 11 min read
Most programs don't fail because the training is bad — they fail because nobody could find the price. Here's the whole path from plan to paid.
10 October 2026 · 10 min read
Price by the result and the time it takes, never by follower count. Typical ranges for every product a coach sells, and when to put them up.
10 October 2026 · 10 min read
Your first clients come from conversations, not from going viral. Here's the week-by-week plan, including exactly who to message first.
10 October 2026 · 10 min read
Stan is a good store, but the monthly fee lands whether you sell or not, and it has no way to keep buyers training. Here are the alternatives, fairly compared.
10 October 2026 · 8 min read
Stan takes 0% of your sales — but that's not the same as free. The plans, the card fees, and what you actually pay each month, with the maths shown.
10 October 2026 · 7 min read
Three ways to sell from your bio, three ways to charge. The fees side by side, what each costs at your sales, and the one feature only one of them has.
10 October 2026 · 8 min read
Your bio link is your shop window. What a trainer's link has to do, the tools that do it, and the order to put things in so followers actually buy.
10 October 2026 · 8 min read
Nothing in fitness is truly passive, but some income keeps paying long after the work. Here are nine ideas, ranked by effort, and the one to start with.
10 October 2026 · 9 min read
You don't need an app, a website or a big following. Six steps, a 90-day plan, and the money and safety basics most new coaches miss.
10 October 2026 · 11 min read
The build, start to finish: what goes in a plan worth paying for, how to make it in a weekend, what to charge, and why day-by-day beats a PDF.
10 October 2026 · 10 min read
Trainerize is strong at managing clients and priced per client. If your problem is turning followers into buyers, that's a different tool. Here's both sides.
27 September 2026 · 8 min read
You have a few clients and want more. The fastest growth isn't new followers — it's the three circles closest to you, in the right order.
10 October 2026 · 9 min read
Most trainers post plenty and sign nobody. Here's the profile, the content rotation and the DM approach that turn followers into paying clients.
23 September 2026 · 9 min read
Clients rarely leave over price. They leave when progress stops being visible, a break breaks the habit, or nobody noticed they went quiet.
23 September 2026 · 8 min read
A link page that only sends people elsewhere leaves money on the table. We compare the options fitness creators actually use — including where we're not the best fit.
10 October 2026 · 8 min read