6 Best Stan Store Alternatives in 2026 (Compared for Fitness Coaches)

Stan is a good store, but the monthly fee lands whether you sell or not, and it has no way to keep buyers training. Here are the alternatives, fairly compared.

By the FitTribe team · Updated 10 October 2026 · 8 min read

The short answer

There are six Stan Store alternatives worth a look: FitTribe, Beacons, Gumroad, Kajabi, Trainerize and Linktree. They aren't interchangeable — pick by what you sell:

Fitness coach, want no monthly fee and a tracker for buyers: FitTribe.
Want a general store plus media kit and brand-deal tools: Beacons.
Only selling downloads, simply: Gumroad.
Building full video courses and a website: Kajabi.
Managing a roster of personal-training clients: Trainerize.
Already selling a lot, happy with a flat fee: stay on Stan.

Why fitness coaches look for a Stan Store alternative

The monthly fee. $29–$99 a month is due whether you sell or not — heavy when you're starting.
It's general-purpose. Programs are delivered as content; there's no daily workout tracking, streaks or check-ins for buyers.
The real monthly cost. The maths at every level of sales is in Stan Store fees explained.

Stan Store alternatives at a glance

How each charges, October 2026. Card processing fees apply on top where noted.
Platform	Monthly fee	Cut of sales	Built for fitness
Stan Store	$29 or $99	0% + card fees	No
Beacons	$0–$90	9% on cheaper plans, 0% from $30/mo + card fees	No
Gumroad	None	Per-sale fee	No
Kajabi	Yes, subscription	—	No
Trainerize	Yes, subscription	—	Yes (client coaching)
FitTribe	None	14% per sale	Yes

1. FitTribe

Best for: fitness creators who want their bio link to sell guides, programs, memberships and 1-on-1 calls, and keep buyers training afterwards.

No monthly fee. One rate on everything you sell: 14% per sale.
A daily tracker for buyers — workouts, meals, streaks and milestones — and a view of who's training and who's gone quiet.
Card payments built in — no separate payment tool to connect.

Where it falls short

Fitness only; no links out to YouTube, podcasts or affiliate codes.
On high volume, a flat fee wins: above roughly $220 a month in sales, Stan's Creator plan costs less.
No upsells, discount codes or email sequences yet.

2. Beacons

Best for: creators who want a link page, store and brand-deal tools (like a media kit) together. Plans run from free to $90/month. The Free and $10 Creator plans take a 9% transaction fee on sales; Creator Plus ($30/mo) and above take 0% — card fees apply either way (Beacons' fee page).

3. Gumroad

Best for: selling downloads with no monthly fee — it takes a fee on each sale instead. Simple and established, but it stops at delivering the file.

4. Kajabi

Best for: coaches building a full course business — video courses, memberships, email marketing and a website — on a monthly subscription. More powerful than Stan, and more to set up and pay for.

5. Trainerize

Best for: personal trainers managing clients — assigning workouts, tracking progress and nutrition. It's coaching software, not a storefront for turning Instagram followers into buyers.

Coaching software rather than a store? See Trainerize alternatives for online coaches.

6. Linktree

Best for: a bio link that points to lots of places. Great at that; selling fitness programs usually means connecting other tools. See FitTribe vs Linktree.

When to stay on Stan Store

You already sell consistently and the monthly fee is a small share of revenue.
You rely on Creator Pro's email automation, upsells or ad pixels.
You sell across topics, not only fitness.

How to switch without losing sales

Build and test the new page before touching your bio.
Recreate your best-seller first; add the rest over a week.
Swap the bio link, then post a story pointing to it.
Let existing buyers finish where they bought, and tell them where to find you next.

Frequently asked questions

What are the alternatives to Stan Store?

The main alternatives to Stan Store are FitTribe (built for fitness, no monthly fee), Beacons (store plus brand-deal tools, with a free plan), Gumroad (simple downloads, a fee per sale), Kajabi (full video courses and a website), Trainerize (managing personal-training clients) and Linktree (a page of links). Which fits depends on what you sell and how much you already sell.

What is the best Stan Store alternative for fitness coaches?

For fitness creators selling programs, memberships and coaching, a fitness-specific platform like FitTribe fits best: no monthly fee, 14% per sale, and a daily workout tracker for buyers. For a general store with brand-deal tools, Beacons; for full video courses, Kajabi; for managing existing training clients, Trainerize.

Is there a Stan Store alternative with no monthly fee?

Yes. FitTribe has no monthly fee (14% per sale). Beacons has a free plan with a 9% transaction fee, and Gumroad charges per sale rather than monthly.

Is Stan Store good for fitness coaches?

It's a good general storefront, and many coaches use it. It isn't fitness-specific, so there's no built-in workout or meal tracking for buyers, and the monthly fee applies whether or not you sell.

Can I move from Stan Store to another platform?

Yes. Set up the new page first, recreate your products, then swap the link in your Instagram bio. Keep existing buyers' access where they bought until their programs or memberships run out, and tell them where to find you next.