Stan Store vs Beacons vs FitTribe: Which Is Best for Fitness Creators?
Three ways to sell from your bio, three ways to charge. The fees side by side, what each costs at your sales, and the one feature only one of them has.
By the FitTribe team · · 8 min read
The verdict
- Stan Store — best if you already sell steadily and want a polished store with a flat fee.
- Beacons — best if brand deals matter as much as selling, or you want to start free and upgrade later.
- FitTribe — best for fitness creators starting out, and anyone who wants buyers to keep training with them.
Pricing side by side
| Stan Store | Beacons | FitTribe | |
|---|---|---|---|
| Cheapest plan | $29/mo | Free (9% fee) | Free forever |
| Other plans | $99/mo | $10 (9%), $30 (0%), $90 (0%) | — |
| Cut of sales | 0% | 9% on Free & Creator · 0% from $30/mo | 14% on every product |
| Card fees | Paid by you | Paid by you | See pricing |
| Free trial | 14 days | Free plan | Free plan |
What each costs at your level of sales
Monthly cost of selling, assuming a $29 average sale and Stripe's standard US card rate. Card fees are counted in every column; payout and currency fees aren't.
| Sales / month | Stan Creator | Beacons Creator | Beacons Creator Plus | FitTribe |
|---|---|---|---|---|
| $100 | ≈ $33 | ≈ $23 | ≈ $34 | ≈ $17 |
| $300 | ≈ $41 | ≈ $49 | ≈ $42 | ≈ $52 |
| $1,000 | ≈ $68 | ≈ $139 | ≈ $69 | ≈ $174 |
Reading it honestly: FitTribe is cheapest while you're building up. Around $220 a month in sales, Stan Creator and Beacons Creator Plus catch up, and past that their flat fees win on cost alone.
Features fitness coaches care about
| Stan Store | Beacons | FitTribe | |
|---|---|---|---|
| Sell digital products | Yes | Yes | Yes |
| Bookable 1-on-1 calls | Yes | Yes | Yes |
| Monthly memberships | Yes | Yes | Yes |
| Daily workout & meal tracker for buyers | No | No | Yes |
| Streaks, milestones, check-ins | No | No | Yes |
| See which members are training | No | No | Yes |
| Email automation / upsells | Creator Pro | Varies by plan | Not yet |
| Brand-deal tools (media kit) | No | Yes | No |
Stan Store: strengths and gaps
Strengths
- Clean, mobile-first storefront that's quick to set up.
- No cut of sales; a flat fee is efficient once you sell steadily.
- Creator Pro adds email automation, upsells and ad pixels.
Gaps for fitness coaches
- The monthly fee is due whether or not you sell.
- Nothing that keeps buyers training once they've bought.
Beacons: strengths and gaps
Strengths
- A free plan to start, and brand-deal tools alongside the store.
- 0% transaction fee from Creator Plus up.
Gaps for fitness coaches
- The 9% fee on the Free and Creator plans adds up quickly — on top of card fees.
- General-purpose; no fitness tracking for buyers.
FitTribe: strengths and gaps
Strengths
- No monthly fee — one rate of 14% per sale, on everything.
- A daily tracker, streaks and member insights that keep buyers renewing.
- Card payments built in.
Gaps
- Fitness only; no links out to other sites.
- No upsells, discount codes or email sequences yet.
- At high sales volume, a flat-fee plan costs less.
Which should you pick?
- Starting out: FitTribe — costs track your sales.
- Selling memberships and want members to stick: FitTribe — the tracker is the difference.
- Brand deals are half your income: Beacons.
- Selling steadily and live in email marketing: Stan Creator Pro.
More options in Stan Store alternatives for fitness coaches, and the full fee breakdown in Stan Store fees explained.
Frequently asked questions
Is Stan Store or Beacons better?
Stan is a focused storefront with a flat monthly fee and no cut of sales. Beacons adds brand-deal tools and a free plan, but its cheaper plans take a 9% fee on sales. If you sell a lot, Stan's or Beacons' 0%-fee plans work out cheaper; if you're starting out, a free or no-monthly-fee option keeps costs down.
Which is cheapest: Stan Store, Beacons or FitTribe?
It depends on your monthly sales. Under roughly $220 a month in sales, FitTribe (no monthly fee) usually costs least. Above that, Stan's Creator plan or Beacons Creator Plus usually cost less.
Does Beacons take a percentage of sales?
On the Free and Creator plans, Beacons takes a 9% transaction fee. Creator Plus ($30/mo) and Creator Max take 0%. Card processing fees apply on every plan.
Which has a workout tracker for clients?
Of the three, only FitTribe. Stan Store and Beacons are general creator stores; FitTribe gives buyers daily workouts, meal logging, streaks and milestones with the creator they bought from.
Keep reading
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- How to Get Your First 10 Paying Clients as a Fitness Coach
- 6 Best Stan Store Alternatives in 2026 (Compared for Fitness Coaches)
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