Stan Store Fees Explained: What It Really Costs (2026)

The short answer

Stan Store costs $29/month on the Creator plan or $99/month on Creator Pro (cheaper billed yearly), with a 14-day free trial. Stan takes no percentage of your sales, but the payment processor does — so your real cost is the monthly fee plus card fees on every sale.

Stan Store plans and prices

Both plans include the store itself, courses, memberships, bookings and communities. Creator Pro adds discount codes, upsells and order bumps, payment plans (Afterpay, Klarna), affiliate management, email automation, ad pixel tracking.

Does Stan Store take a cut of sales?

Stan itself doesn't. What you do pay on every sale is the payment processor — Stripe or PayPal. In the US, Stripe's standard card rate is 2.9% + $0.30 per sale; other countries, international cards and currency conversion can cost more.

So “keep 100% of your sales” really means: keep everything Stan would have taken, minus what Stripe or PayPal takes.

What Stan Store really costs per month

Here's the total monthly cost at three levels of sales, assuming an average sale of $29 and Stripe's standard US rate. FitTribe, which takes 14% per sale, is shown for comparison. Card fees are counted in every column.

The pattern: a flat monthly fee is expensive when you're small and cheap when you're big. Against Stan's Creator plan, FitTribe costs less until you sell roughly $220 a month; against Creator Pro, until about $740.

Creator vs Creator Pro: which do you need?

Creator ($29/mo) is enough if…

• You sell a few products and book calls.
• You don't run email campaigns or paid ads yet.

Creator Pro ($99/mo) earns its keep if…

• You email your list regularly and want automated sequences.
• You run ads and need pixel tracking.
• Upsells, order bumps, discount codes or payment plans would lift your order value.

Costs people forget

• Months you don't sell. The monthly fee is due either way.
• Card fees on every sale, including refunded ones — processors generally don't return their fee on a refund.
• Currency. If you're paid in another currency but billed in dollars, conversion changes what the plan really costs you.
• The trial ending. Set a reminder for day 14 so billing doesn't surprise you.

When Stan Store is worth it

Stan is a polished, well-known storefront, and if you already sell consistently — several hundred dollars a month or more — its flat fee is good value, especially on Creator. It's built for creators in every niche, so fitness coaches get a general store rather than fitness-specific tools.

Cheaper options for new coaches

If you're just starting, a no-monthly-fee platform means your costs track your sales. For fitness creators specifically, that's where FitTribe fits: no monthly fee and 14% per sale — plus a daily workout tracker for buyers that general stores don't have. Compare the options in Stan Store alternatives for fitness coaches and Stan Store vs Beacons vs FitTribe.